Unilever adopts YPB’s CONNECT platform for e-commerce in Pakistan
- Date: 29th November 2017
- Category: Partnership News
- Origin: YPB
Brand Protection and Customer Connection solutions company YPB Group Ltd (ASX: YPB) has supplied Unilever Pakistan with its CONNECT direct consumer connection platform for Unilever’s “Black Friday” e-commerce drive.
Following the successful implementation of this project and with three more projects currently in development, and given Unilever’s vision for deploying YPB solutions, YPB expects Unilever Pakistan to become a major client with million dollar revenues. The just completed ‘Black Friday’ Promotion in Pakistan to support Unilever’s e-commerce sales channel was implemented on 24th November 2017. Other projects are already under development and are being led by our first-class Pakistan partner with support from YPB’s Bangkok hub. Partnering multiplies our resource and leverages our IP with minimal incremental cost and risk.
Headquartered in Karachi, Unilever is Pakistan’s largest fast moving consumer goods company with revenues of AUD960m in 2016. As of August 2017, Pakistan had a population of 207 million making it the world’s sixth most populous country. Its FMCG sector has been growing at double digit rates for some years due to growing incomes and increasing urbanisation with 36% of the population now dwelling in urban areas making it the second most urbanised country in South Asia.
Executive Chairman John Houston said: “The tacit endorsement of our solutions by one of the world’s great FMCG companies is most significant for YPB and the range of projects in train implies Unilever Pakistan can be become a very valuable client for us. This deal also demonstrates that our technology is well suited to Pakistan with it’s 207 million population, high smartphone penetration and limited consumer profiling capacity and opportunities with other potential clients are in development there. We are also pleased to note that this relationship has already generated revenue in November, highlighting increased effectiveness and speed of execution under our new management structure. Our reinvigorated team is gathering momentum and we are hopeful further important deals can be closed before year-end to drive revenues, profitability and the restoration and growth of YPB’s value.”