Smart packaging transforms your products into digitally connected assets

ProtectCode is the ideal smart packaging solution for brands that do not want their customers to download an app

Proven in market with over 200 million products marked with ProtectCode & 1000s of consumers protected.

What is ProtectCode?

ProtectCode is not just an average QR code, it is a dynamic serialised QR code meaning every single product is unique and can provide advanced features and analytics through the proprietary YPB Connect platform.

ProtectCode provides brands with the ability to engage customers, increase customer loyalty, increase repeat purchases, and improve trust through digitally connected packaging. ProtectCode can be provided with a perfectly paired PIN to offer a layer of counterfeit protection.

Not using digitally connected packaging is costing your business access to a low-cost marketing channel that leads to increased sales!

There is increasing customer demand for better packaging from the food industry to the pharmaceutical sector.

Customers are demanding more transparency on how the products they buy are being made and they want to know how the product doesn’t harm the environment.

*The global smart packaging market is expected to reach $43.6 billion by 2027, at a compound annual growth rate of 5.2% during the forecast period of 2020 to 2027.

The Asia-Pacific region is expected to grow at the highest compound annual growth rate. This is a result of changing lifestyles, demand for branded products, and for fresh & quality food.

Price is no longer the most important factor to customers, customers care about:

Experience

Experience

Safety

Safety

Sustainability

Sustainability

Health & Wellness

Health & Wellness

Convenience

Convenience

Digitally connected smart packaging with ProtectCode can provide all of the above!

How are serialised ProtectCodes better than normal QR codes?

When the same QR code is on every product you cannot achieve all of these factors:

Advanced analytics

Customer loyalty program

Anti-counterfeiting monitoring

Track & Trace - track products throughout the supply chain

Authentication

Limited performance analytics

No loyalty program

No supply chain tracking capability

Limited targeting & remarketing

No authentication loses customer trust

Advanced performance analytics

Customer loyalty program

Advanced targeting & remarketing

Anti-counterfeiting monitoring

Tracking & Tracing through the supply chain

Product authentication to gain trust and protect customers

Satisfying customer experience

Limited performance analytics

No loyalty program

No supply chain tracking capability

Limited targeting & remarketing

No authentication loses customer trust

Advanced performance analytics

Customer loyalty program

Advanced targeting & remarketing

Anti-counterfeiting monitoring

Tracking & Tracing through the supply chain

Product authentication to gain trust and protect customers

Satisfying customer experience

ProtectCode is integrated with YPB’s Cloud-Based platform YPB Connect®

ProtectCode & YPB Connect® work together to transform your product packaging into a global billboard for your brand!

With the Connect platform you can:

Generate thousands of serialised QR codes quickly and easily

Run customised marketing campaigns with your brand identity that are presented through customers’ smartphones

Capture demographic, geographic, and first-party data with advanced data analytics

Integrate Connect with CRM and social media platforms

Track and trace your products through the supply chain to end customers

ProtectCode® is app-less technology to empower the customer experience

ProtectCode verifies the authenticity of products or documents using a smartphone camera. Customers scan the code without needing to download an app.

You can now engage your customers with rich and relevant marketing campaigns once the customer scans to verify the authenticity of your product.

Get to share:

The story of your product

Where it was made

The content of the product

Useful tips to use the product

ScanRight arrow

Scan

ProtectCode can be seamlessly printed onto labels and protects the integrity of the product without the need for special printing inks or varnishes.

AuthenticateRight arrow

Authenticate

ProtectCode is embedded in a suitable position on your product packaging accompanied by our rules-based programmable monitoring platform used to authenticate each individual product.

Engage

Engage

Smart packaging increases engagement and creates a moment of trust with a brand as well as capturing valuable data insights. Protect - Detect - Connect.

Why use ProtectCode?

People are more receptive to QR codes than ever before. Thanks to high-speed internet, smartphone capabilities, and lately COVID.

The majority of smartphones and apps now have built-in functionality to read QR codes. No smartphone app is required.

A September 2020 survey of consumers in the U.S. and the UK found that almost 32% of respondents had scanned a QR code in the past week.

Brands are taking advantage of the rise of QR code awareness to engage with customers and provide transparency, authentication and product provenance.

BenefitDigitalOffline
Creates a moment of trust
Measure product performance
Build a lasting impression (recollection)
Cannot be easily ignored
Reaches a wide age demographic (e.g. elderly or low digital engagement)
Not expensive
Get direct feedback from customers
No time limit

Realtime brand protection monitoring identifies possible counterfeiting hotspots

Monitor for suspicious activity when a unique QR code is scanned multiple times in various locations and by different devices

Custom rules give you full control over which products and regions to monitor

Blacklist or whitelist countries

Email alerts when a rule has been triggered

YPB Customers are Boosting Consumer Engagement with the Rise of QR Code Awareness

YPB Connect has empowered brands to:

See a 10% to 15% month on month increase in QR code scans and authentications

Collect 1st party data to integrate with CRM systems and provide personalised campaigns and offers

Increase digital sales by 5-10% through reordering and cross-selling

Discover new geographic markets and optimise advertising and production for these regions

ProtectCode features from Connect®

QR Code Serialisation

QR Code Serialisation

Algorithms monitor and suspicious activity alert

Algorithms monitor and suspicious activity alert

Geotag capture and analyse location data

Geotag capture and analyse location data

Customisable campaign landing pages

Customisable campaign landing pages

1st party data capture

1st party data capture

Analytics & Reporting

Analytics & Reporting

Track & Trace

Track & Trace

Gamification

Gamification

Integration with CMS and other marketing platforms

Integration with CMS and other marketing platforms

Manage sub accounts as a reseller

Manage sub accounts as a reseller

Cross-sell complementary products online

Cross-sell complementary products online

Product re-ordering

Product re-ordering

Our successful Implementation stories

Healthy Care

Healthy Care uses YPB ProtectCode® on its range of vitamin and dietary supplement products since 2020

Trusted by

matthews
phytologic
panpass
hicap
ccn
hl
healthy-care
cellmid
nod
jinguan
shatterizer
nuchev
combiphar
kingtons
max-biocare
crpa
future
aipia

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