Transform your physical products into digital assets for your business.
YPB Connect is your brand’s global dashboard
Get valuable data from our suite of authentication technologies every time a consumer, government officer, or brand manager scans a product or document and monitor everything in your global dashboard.
Unlock the digital power of your product packaging! With each scan, customers use their smartphones to engage with your brand and collect rewards – while you get real-time performance data. Don't let traditional packaging be a one-off cost; turn it into an investment that keeps giving back!
Enhance your customer reach and fine-tune remarketing strategies while monitoring products in real time with the BrandReporter add-on. Get instant access to valuable track and trace data from across the whole supply chain!
Serialised products
Secure real-time tracking
Customised customer engagement
Scan with a smartphone
Easy to integrate
What do you get with YPB Connect?
Get real-time data from product and document scanning to drive your business decisions.
Transform your tangible products into digitally connected assets.
Your products become a new low-cost marketing tool to engage customers, capture first-party data, and grow customer trust.
Increase repeat purchases with dynamic marketing campaigns.
Discover new regions where your products are popular to optimise production and promotions in each region.
View product performance data to improve the sales and marketing strategy of your brand.
Protect your products from fakes with digital codes and covert tracers.
Check for suspicious scan activity with real-time monitoring and alerts.
Consumers are demanding more from brands, it’s not just about the price anymore. Address modern consumer needs with YPB Connect and stand out from the rest.
Price is no longer the most important purchasing decision for a customer. They want to know more about how the product is serving their lifestyle.
Customers care about:
Experience
Customers that have a pleasant experience with a product often repeat their purchase.
Safety
A product that cares about the safety and well-being of its customers is always preferred over one that does not consider the safety of its customers.
Social impact & Sustainability
An eco-friendly product is proving to be a top-of-mind buying decision among customers with the current climate on plastic waste.
Health & wellness
A product that provides essential health and wellness information such as nutritional content and how-to-use information is helpful to a customer and improves the overall customer experience.
Convenience
A product that is easy to use and provides additional benefits to the customer, is always a good product.
To build consumer loyalty and trust, a brand must aid consumers to:
- Voice their concerns and provide direct feedback.
- Provide input on the improvement of products.
- Be confident with transparency about where your product is made, how it is made and the journey it took to get to your customer.
A smartphone scannable product allows your brand to achieve all of the above and more.
Protect your brand with YPB's industry-leading authentication technology
YPB Connect: State-of-the-art data reporting helps analyse where your items are being scanned and monitor for fakes.
With YPB Connect, you bring your products into the cloud and access valuable insights about how users engage with them. Track demographic information to better understand who is using your product – from there, use analytics such as engagement rates to make sure that campaigns are delivering results. Finally, collect essential first-party data for more effective remarketing strategies that get your message across!
ProtectCode: Generate thousands of serialised codes in a production line in real time.
ProtectCode offers effortless verification of authenticity with no need for apps. Serialised codes are custom-made to make sure each product is unique and effortlessly streamline your production line - all thanks to YPB Connect, enabling you delightfully tailored customer engagement!
How do you scan ProtectCode?
A customer scans the ProtectCode label with a smartphone (no app required) and scan data is recorded into YPB Connect.
ProtectCode(R) Plus: A new generation of anti-copy authentication technology
With ProtectCode Plus, prevent counterfeiting with the world's most advanced anti-copy code! Easily share your secure technology with authorised printing and packaging companies without any fees. Get it printed at scale on HP Indigo, UV inkjet, Offset Gravure & Desktop Laser Printers - then stay up to date tracking suspicious scan activity via YPB Connect.
How do you scan ProtectCode Plus?
A customer scans the ProtectCode Plus label with the ProtectCode Plus app and scan data is recorded into YPB Connect.
MotifMicro: Smartphone readable authentication technology
Take your brand protection to the next level with MotifMicro - a breakthrough microparticle covert technology. This patent-protected solution from YPB seamlessly integrates into inks and varnishes for print, allowing authentication using an unmodified smartphone via our app or SDK – no complex devices required! Unleash ultimate assurance thanks to this revolutionary innovation.
How do you scan for MotifMicro?
A customer or brand protection investigator scans the MotifMicro embedded product or document with the MotifMicro app and scan data is recorded into YPB Connect.
YPB Tracer: Covert Security for brands, governments & manufacturers
Make sure your brand is uniquely protected by YPB Tracer! Our powerful microparticle technology combines with materials such as inks, varnish, plastics and more to give you the most secure authentication. Take it one step further - embed scan data into products & documents for an extra layer of accuracy; track where items are scanned, who's scanning them and when with YPB Connect!
How do you scan for YPB Tracer?
A customer or brand protection investigator scans the YPB Tracer embedded product or document with a YPB Scanner and scan data is recorded into YPB Connect
BrandReporter: The most versatile traceability solution for B2C businesses
Our traceability software assists the most prominent organisations in addressing their serialisation and track & trace problems, from pharmaceuticals to cosmetics. Know exactly what's going on throughout your supply chain with our versatile platform – no more blind spots! Even so, product recalls can still occur; BrandReporter puts proactive strategies at arm’s length to help you swiftly resolve any safety issues that may arise.
The most versatile traceability solutions for B2C businesses
Streamline your supply chain management with serialised codes! Gain greater control over product recall processes and logistics, while saving time and money. Unlock a comprehensive quality assurance system that ensures traceability throughout the entire process - ensuring top-notch customer engagement every step of the way.
