Smart packaging transforms your products into digitally connected assets
ProtectCode is the ideal smart packaging solution for brands that do not want their customers to download an app
Proven in market with over 200 million products marked with ProtectCode & 1000s of consumers protected.
serialised QR code for customer engagement
What is ProtectCode?
ProtectCode is not just an average QR code, it is a dynamic serialised QR code meaning every single product is unique and can provide advanced features and analytics through the proprietary YPB Connect platform.
ProtectCode provides brands with the ability to engage customers, increase customer loyalty, increase repeat purchases, and improve trust through digitally connected packaging. ProtectCode can be provided with a perfectly paired PIN to offer a layer of counterfeit protection.
Not using digitally connected packaging is costing your business access to a low-cost marketing channel that leads to increased sales!
There is increasing customer demand for better packaging from the food industry to the pharmaceutical sector.
Customers are demanding more transparency on how the products they buy are being made and they want to know how the product doesn’t harm the environment.
*The global smart packaging market is expected to reach $43.6 billion by 2027, at a compound annual growth rate of 5.2% during the forecast period of 2020 to 2027.
The Asia-Pacific region is expected to grow at the highest compound annual growth rate. This is a result of changing lifestyles, demand for branded products, and for fresh & quality food.
Price is no longer the most important factor to customers, customers care about:
Experience
Safety
Sustainability
Health & Wellness
Convenience
Digitally connected smart packaging with ProtectCode can provide all of the above!
How are serialised ProtectCodes better than normal QR codes?
When the same QR code is on every product you cannot achieve all of these factors:
Advanced analytics
Customer loyalty program
Anti-counterfeiting monitoring
Track & Trace - track products throughout the supply chain
Authentication
serialised QR code for customer engagement
Limited performance analytics
No loyalty program
No supply chain tracking capability
Limited targeting & remarketing
No authentication loses customer trust
Advanced performance analytics
Customer loyalty program
Advanced targeting & remarketing
Anti-counterfeiting monitoring
Tracking & Tracing through the supply chain
Product authentication to gain trust and protect customers
Satisfying customer experience
Limited performance analytics
No loyalty program
No supply chain tracking capability
Limited targeting & remarketing
No authentication loses customer trust
Advanced performance analytics
Customer loyalty program
Advanced targeting & remarketing
Anti-counterfeiting monitoring
Tracking & Tracing through the supply chain
Product authentication to gain trust and protect customers
Satisfying customer experience
ProtectCode is integrated with YPB’s Cloud-Based platform YPB Connect®
ProtectCode & YPB Connect® work together to transform your product packaging into a global billboard for your brand!
With the Connect platform you can:
Generate thousands of serialised QR codes quickly and easily
Run customised marketing campaigns with your brand identity that are presented through customers’ smartphones
Capture demographic, geographic, and first-party data with advanced data analytics
Integrate Connect with CRM and social media platforms
Track and trace your products through the supply chain to end customers
serialised QR code for customer engagement
ProtectCode® is app-less technology to empower the customer experience
ProtectCode verifies the authenticity of products or documents using a smartphone camera. Customers scan the code without needing to download an app.
You can now engage your customers with rich and relevant marketing campaigns once the customer scans to verify the authenticity of your product.
Get to share:
The story of your product
Where it was made
The content of the product
Useful tips to use the product
Scan
ProtectCode can be seamlessly printed onto labels and protects the integrity of the product without the need for special printing inks or varnishes.
Authenticate
ProtectCode is embedded in a suitable position on your product packaging accompanied by our rules-based programmable monitoring platform used to authenticate each individual product.
Engage
Smart packaging increases engagement and creates a moment of trust with a brand as well as capturing valuable data insights. Protect - Detect - Connect.
Why use ProtectCode?
People are more receptive to QR codes than ever before. Thanks to high-speed internet, smartphone capabilities, and lately COVID.
The majority of smartphones and apps now have built-in functionality to read QR codes. No smartphone app is required.
A September 2020 survey of consumers in the U.S. and the UK found that almost 32% of respondents had scanned a QR code in the past week.
Brands are taking advantage of the rise of QR code awareness to engage with customers and provide transparency, authentication and product provenance.
| Benefit | Digital | Offline |  |
| Creates a moment of trust |  | | |
| Measure product performance | | | |
| Build a lasting impression (recollection) | | | |
| Cannot be easily ignored | | | |
| Reaches a wide age demographic (e.g. elderly or low digital engagement) | | | |
| Not expensive | | | |
| Get direct feedback from customers | | | |
| No time limit | | |
serialised QR code for customer engagement
Realtime brand protection monitoring identifies possible counterfeiting hotspots
Monitor for suspicious activity when a unique QR code is scanned multiple times in various locations and by different devices
Custom rules give you full control over which products and regions to monitor
Blacklist or whitelist countries
Email alerts when a rule has been triggered
YPB Customers are Boosting Consumer Engagement with the Rise of QR Code Awareness
YPB Connect has empowered brands to:
See a 10% to 15% month on month increase in QR code scans and authentications
Collect 1st party data to integrate with CRM systems and provide personalised campaigns and offers
Increase digital sales by 5-10% through reordering and cross-selling
Discover new geographic markets and optimise advertising and production for these regions
ProtectCode features from Connect®
QR Code Serialisation
Algorithms monitor and suspicious activity alert
Geotag capture and analyse location data
Customisable campaign landing pages
1st party data capture
Analytics & Reporting
Track & Trace
Gamification
Integration with CMS and other marketing platforms
Manage sub accounts as a reseller
Cross-sell complementary products online
Product re-ordering
Our successful Implementation stories
Healthy Care
Healthy Care uses YPB ProtectCode® on its range of vitamin and dietary supplement products since 2020
serialised QR code for customer engagement
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