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  • The pursuit of understanding consumer behaviour has led to innovative strategies, and one powerful tool in this quest is the QR code. While often overlooked, QR codes have become a potent instrument in transforming invisible consumers into visible and engaged consumers. Through the seamless integration of QR codes on products, businesses can unlock a myriad […]

  • The future of consumer data collection
    BY YPB Marketing
    Nov 20, 2023

    Why serialised QR codes are the future of consumer data collection   Consumer data collection provides valuable insights into consumer behaviour, preferences, and trends, shaping marketing strategies and product development. In recent years, QR codes have emerged as a powerful tool, revolutionising the way data is collected and shared. In fact, in 2022, approximately 89 […]

  • There’s a transformative shift happening in the wine industry. A shift propelled by pivotal regulatory changes in the European Union (EU). With the introduction of stringent EU wine label requirements in 2023, QR codes have emerged as a cornerstone in the evolving narrative of wine labelling. For this reason, it’s never been more important to […]

  • Unlock the potential of connected packaging for enhanced consumer engagement, product authentication, and anti-counterfeiting solutions with YPB Connect®, your brand’s global dashboard for real-time product and document scanning data. In the rapidly evolving landscape of consumer goods, product authentication and anti-counterfeiting measures have become cornerstones of a brand’s strategy to protect their reputation and consumer […]

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