Product authentication and consumer engagement solutions provider YPB Group Limited (ASX:YPB) (“YPB Group” or “the Company”) is pleased to announce that it has now reached the significant milestone of over 100 million proprietary QR codes, known as “ProtectCodes”, issued to existing customers of YPB’s “Connect” platform.
YPB’s cannabis and Pharma customers take adoption to over 100 million ProtectCodes™ issued
On May 28th 2019 YPB announced that it had reached a milestone of 75 Million “ProtectCodes” issued, a milestone that has been reached in around 24 months from the launch of Connect. In the past 2 months, YPB’s cannabis and Pharma customers (predominantly) have accelerated the uptake to 100 million, with over 29 million codes being issued in the past 60 days.
YPB’s Connect platform (“Connect”) is YPB’s proprietary software platform. It is a monthly subscription SaaS offering and complements the product authentication ProtectCodes, sold on a per unit basis. As YPB’s product authentication markers are applied to more products, the usage and adoption of the Connect platform is growing.
The Connect platform receives data from smartphone authentication scans and provides subscribing brands with detailed portraits of their end-consumers, including location, timing and purchasing information, significantly improving the brands’ market knowledge.
YPB Group CEO John Houston said: “Reaching 75 million codes issued in May 2019 was a major milestone, and the acceleration to 100 million codes issued in only two months reveals the increasing momentum from our revamped and refocused sales efforts. This uptake of ProtectCodes and Connect validates the time and investment into our Connect SaaS platform, demonstrates the growing need for product authentication solutions and will perfectly compliment Motif Micro when that revolutionary product is released commercially before year end 2019.”
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